At the moment, this indicator is exclusively used in the QS University Rankings – Latin America. The Webometrics Ranking Web of World Universities looks at the effectiveness of institutions projection online. Due to the automated nature of the approach, the ranking embraces some 20,000 institutions worldwide – the most extensive comparative evaluation of world universities.

At a global level the Webometrics system is probably overly generous to institutions who operate principally in English – only five institutions in the top 50 do otherwise – but at a regional level – particularly in a region where no one country has an innate advantage in English it makes for a compelling comparator. Here we have eliminated the Scholar component of the Webometrics methodology due to its overlap with our Scopus analysis and scaled the other factors up to compensate – forging this together to form a new 10% indicator.