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MOOCs: The Global Employer Perception

Graduate Recruiter October 2014 cover

The Association of Graduate Recruiters(AGR) is an employer-led membership organisation, whose goal is to ensure that all member organisations can recruit and develop the best student talent for their needs and the needs of the UK economy.

With a diverse network of over 700 members, they work closely with employers, the education sector, and supplier partners to represent big employers in the UK.

They invited me to contribute to a special piece on their magazine on the latest IT used in the world of graduate recruitment: Graduate Recruiter. This magazine is published every two months, and is considered as “an essential guide to the latest developments and innovations in graduate recruitment”.The article is published in the October issue of 2014. Here is the original article submit.

You can read the online version of the magazine here. It is on page 22-23. There is a scanned version of the page.

employer page 29-30 MOOCS

According to the latest research from QS, out of 4897 employers 71% said they were not familiar with MOOCS That the QS Global Employer Survey covers nearly 28, 000 employers from 24 major industries within 134 countries the world over, the findings point to a challenging scenario and signal that the growth curve of MOOCS within the mind of industry is yet to occur. More detailed on the survey responses can be obtained by emailing Dr. Christina Yan Zhang, China Director, QS Intelligence Unit at Christina@qs.com.

The findings further revealed that:

1. On average, currently only 29% (less than 1/3) of employers surveyed are aware of or familiar with MOOCs.

Figure 1: Of all the employers who responded to the question “Are you aware of/ familiar with MOOCs”, more than 2/3 responded negatively.
MOOC figure 1

2. Employers consider MOOCS as a valid form for professional development.

Indeed, here the figures yield more promise in that 82% of the 884 employers surveyed globally view MOOCs to be a valid platform of professional development(Figure 2).

Figure 2: detailed breakdown of different regions of the world where employers consider

MOOCs to be a valid form for professional development.
MOOCs figure 2

3. Most employers would encourage their staff to take MOOCs.

84% of 722 employers surveyed would encourage their staff to take MMOCs. (Figure 3).

Figure 3: Employers who support or encourage staff to take MOOCs

MOOCs figure 3

4. MOOCs completion on a CV is widely considered by employers as a positive factor in recruiting.

As shown in Figure 4, 71% of 875 surveyed employers consider MOOCs completion on a CV as a positive factor in recruiting

Figure 4: Employers who consider MOOCs completion on a CV as a positive factor when recruiting.

MOOCs figure 4

5. Of 887 respondents who answered the question “What are the main areas you would like to see MOOCs developed?” the breakdown was as follows (figure 5):

Figure 5: employers who consider the main areas where they would like to see MOOCs
Developed in line with the needs of respective corporate scenarios:

MOOCs figure 5

Of those selecting ‘other’ – a significant proportion cited areas related to human resources.

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Shantou University-A Rising Star with Great Potential

Between 24-26th December, Dr. Christina Yan Zhang, China Director of QS Intelligence Unit was invited to visit Shantou University, the only university funded by Sir Li Ka-shing, the richest  person in Asia( based on 2014 Bloomberg Billionaires Index), with a net worth of $31.9 billion.

(Sir Li Ka-Shing spoke at the annual graduation ceremony of Shantou University)

 

Here is an update of her visit.

I have envisaged many times in dreams to visit Shantou University. When I actually visited it, I would certainly say it is far beyond any expectation, although in a different way.

I have been a big fan of Sir Li Ka-shing since the first time I read about his story, but not by how successful he is as a business leader, but by all the great virtues he has demonstrated throughout his career as a kind and humble man. I got to know Shantou University when I was watching a documentary of Li, when 1/4 of the documentary was talking about the tremendous efforts made by all stakeholders to create Shantou University in 1981 and develop it into one of the most enterprising and emerging university in Shantou, a less-well developed coastal area of Southeast China.

Shantou was one of the original Special Economic Zones of the People’s Republic of China established in 1981, but did not blossom in the same manner that cities such as ShenzhenXiamen and Zhuhai did.  I guess when Shantou University was first created, Li Ka-Shing would expect Shantou University to seize the great opportunity of the newly established Special Economic Zone and develop quickly. However, the overall economic development in Shantou has not been that quick as expected. This also impact on the development of the university.

(A picture of Shantou Special Economic Zone)

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