The QS Applicant Survey 2014 is one of the largest surveys of its kind. It gives valuable insights about the thoughts and aspirations of applicants pursuing an MBA or postgraduate degree. It is compiled by QS, the world’s leading higher and business education specialists, and distributed globally to over 10,000 potential applicants that register for the various QS education fairs held around the world. The results depict a clear picture of the status, attitudes, goals and ambitions of applicants, and how they, and the employment and education markets for young professionals, are changing.
The 2014 survey acquired over 9,000 responses across Masters, MBA, PhD and EMBA applicants. Preliminary results draw interesting comparisons among applicants from Western Europe and US & Canada. 39% of survey respondents are interested in Masters Programs, 62% were drawn towards the MBA programs and 16% of respondents registered an interest in the Executive MBA programs.
75% of the applicants from the US & Canada intend to apply for MBA programs. This is in line with the traditional popularity of MBA programs among American students. On the other hand, MBA programs attract 46% of the Western Europe applicant pool. Executive MBAs are more attractive to candidates from Western Europe, with 20% of the applicants indicating an interest in the program. This observation is another example of the rising popularity of Executive MBA Programs. They offer flexibility with increasing travel opportunities. However, traditional Masters Programs still hold their ground in Western Europe, the proportion of applicants is marginally higher than the MBA.
The gender trends in both regions are equally varied. The chart above presents the current expectations for male and female applicants. There’s a wider gender gap among Western European applicants in comparison to their American and Canadian counterparts.
Once the survey is closed later this year, final results would be interesting to examine. In today’s quick changing environment, trends can change quickly.
Local versus Global Endowment
Shaw’s education endowment is managed through the Shaw Foundation Hong Kong Limited, the Sir Run Run Shaw Charitable Trust, and Shaw Prize Foundation Limited. It supports the local education of the Chinese in mainland China, and through The Sir Run Run Shaw Scholarship Program for Graduate Studies, hundreds of Chinese and other Asian students have been supported to pursuit postgraduate study overseas in the US and UK, at universities including Harvard, Stanford, Cambridge and Oxford.
Possible Actions for national policy makers:
- Could central government do more to encourage private sector to play a more active role in financing domestic students to study/work/volunteer overseas, especially in the world’s most dynamic economies? The British economy needs to collaborate more with overseas emerging markets, especially with the BRICS, the ASEAN nations, and Africa and Latin America. This means that they need more employees who understand more about local markets overseas. It makes sense for the UK (or other western nations) to support their domestic students to have overseas experience in exchange for a few years employment with those companies.
- Could we do more to encourage the private sector to assist in the sustainable expansion of existing government schemes for international scholarship? In the UK, these include the prestigious “Generation UK” programme, the “Chevening Scholarships”, “The Commonwealth Scholarship and Fellowship Plan”, and many others?
When education institutions think about endowment, alumni fundraising is often their first thought. After all, why should one contribute to the development of an educational institution if one has never been educated there and benefited from this life-changing opportunity?
However, we also know that the sciences are without borders. The Brazilian Government “Sciences Without Borders” scholarship scheme is intended to send 101,000 Brazilian to study STEM subjects and the creative industries at top universities around the world.
Recognising that science knows no frontiers, when he was at his 90s, Shaw established the Shaw Prize, to recognise outstanding achievements in Astronomy, Life Science and Medicine, and Mathematical Sciences. While astronomers regularly receive the Nobel Prize for physics, and there is a Nobel prize for physiology and medicine, there is none for maths. Since its foundation of 2004, 54 leading scientists from around the world have received this prestigious prize, and seven of them later won the Nobel Prize. The total prize amounts to HK$240 million (£19 million). Due to its growing influence and prestige, the Shaw Prize has been nicknamed the Nobel of the East.
Possible Actions for national policy makers:
- When individual philanthropists consider to repaying society and educational institutions through education endowment, could they consider this principle of “Science Without Borders” and “Humanity without Borders?” They might set up a Nobel Prize or Shaw Prize- type award to support the advancement of human civilisation as a whole, rather than just the university or the country who cultivated them. What should national government and inter-governmental organisations do to encourage this approach? Tax relief already exists for most such donations in most nations.
- One might object that most important disciplines are already covered by Nobel Prize and the Shaw Prize, and others such as the Kavli Prize. Well, there are six subject areas in the Nobel Prize and three overlapping areas of the Shaw Prize. The QS World University Ranking by Subject includess, 30 main disciplines which most top universities around the world offer. This leaves over 20 subjects that are waiting for the next Alfred Nobel or Sir Run Run Shaw to recognise.
Some of these subjects are hot topics for us all nowadays, including Environmental Science, Earth and Marine Science (the subject of the Vetlesen Prize), which helps to address global warming and pollution; and all the engineering and technology related subjects. We now appreciate that 3D printing, invented in 1984, only became global headline news in 2013, and other new subjects are emerging all the time. If a billionaire really wants to spare a few million dollars per year to help the world to become a better place collectively, finding the right discipline to award won’t be that difficult.
Sir Run Run Shaw, the Hong Kong media mogul died on 7th Jan 2013 at the age of 106. In the 48 hours after the news about his death, there were more than 500 pieces of news in English on the subject, and 3,500 in Chinese. Most western media associated the legacy of Sir Shaw with his success in the entertainment industry, especially his work in introducing Kung Fu movies to the west. But instead of adopting this approach, most of the Chinese media featured detailed discussion of his philanthropic activities in the education sector.
According to the official statement from the Ministry of Education of the People’s Republic of China, Shaw has donated more than $ 4.75 billion HK dollars (370 million GBP) since 1985 to create more than 6013 education projects covering 31 provinces and cities throughout mainland China. This endowment, benefited tens of millions of students from primary school to university. If we also include the figure of his donation to the healthcare in mainland China, it is a staggering total of more than $ 10 billion HK Dollars (785 million GBP)
On 7th January 2013, a picture demonstrated the distribution of Sir Run Run Shaw Buildings around China become a media sensation in mainland China, it is said that a search for his name in Baidu map, the Chinese google, there are more than 30,000 education, hospital and research buildings in mainland China that are named after him. This picture was named by the Chinese netizens as the picture that “Touched the heart of China”. On day after his death, there are more than 2.5 million results of weibo discussion on “The Sir Run Run Shaw Buildings” in Sina Weibo, the Chinese twitter. A current trend is for people to take photos of the lecture halls, and libraries donated by and named after Shaw, where they have spent years studying. The idea is to show their respect to this philanthropist, who is widely considered as PRC’s greatest private contributor to the education sector ever.
What could the rest of the world learn from the role of Sir Run Run Shaw in his philanthropic activities in the education sector?
A search for “Yifu”, the Chinese name of Sir Run Run Shaw in Baidu, there are more than 30,000 results. A picture that is considered “Touched the Heart of China”.
The Sir Run Run Shaw Foundation will only consider fundraising proposal recommended by a selected pool of experts employed by the Ministry of Education in the PRC. Also higher education institutions which submit proposal for endowment are required to commit to fundraise three times the funds donated by the foundation. So once a university submits a proposal to the foundation, it will already have official backup from the municipal or provincial governments who will be committing to finance the rest of the project to make the submission eligible, or alternatively, the institutions themselves will need to finance the rest.
For example, in 1986, Sir Shaw donated HK$110 million to 11 Chinese universities. Each of those 11 Chinese universities either gets another HK$30 million from its municipal or provincial government, or manages to finance the rest itself.
Possible Actions for national policy makers:
- A model, varying in detail from country to country, could be developed between the public and the private sector to establish a joint partnership to finance the country’s education sector;
- Governments, and national organisations for the education sector, might consider a more open-minded and flexible approach to encourage private sector involvement in education endowment.
Universities are widely considered to be the phase of education with the biggest potential returns for individual venture capitalists, investors or entrepreneurs. The majority of fund receiving by the education sector goes to higher education, rather than to schools or further education.
However, further education has played a crucial role in the upgrading of some of society’s most deprived communities. For example, it is a central part of the European Commission’s life-long learning agenda.
In the case of Shaw, 80 per cent of his endowment went to schools, special schools and technical institutions, and only 20 per cent to universities.
Possible Actions for national policies makers:
- HEFCE published a report entitled Philanthropy to UK Universities (the Pearce Report) in 2012. It sets the target of £2 billion a year in charitable gifts to UK universities by 2022. The relevant national bodies could undertake a similar review process to boost schools and further education. . The recommendations of these reviews could be amalgamated to form a coherent UK national strategy for philanthropic endowment in education. Other nations could adopt the same approach.
Please click here to read Part 2 of this article.
Employment, employment, employment! Since the financial crisis of in 2008, youth unemployment has become regular headline news around the world. Enhancing the employability of recent graduates is a priority for the global higher education sector.
The golden days where one could easily secure a decent job after graduating from a good university are probably gone. The massive expansion of higher education means universities are producing more graduates every year in a wider range of subject areas than ever before. At the same time, a contracting labor market in many countries around the world is not able to create enough demand for new jobs. As a result, employers are becoming increasingly selective, recruiting candidates with higher levels of qualifications and relevant work experience. In this competitive environment, many decide to further their education by investing in a master’s degree or a PhD, while others often have to lower their expectations in order to secure their first full-time job.
International work and study experience is becoming increasingly important to employers. This is highlighted in the QS Global Employer Survey over the past three years, where 60% of 27,957 employers from 116 countries value an international study experience when recruiting graduates.
An important factor to consider when selecting a university is deciding where one wishes to live and work, post-graduation. The world power is gradually shifting from the traditionally affluent developed countries, mainly in the West, to the developing countries such as the BRICS and others, especially in Asia.
The economies of developed countries appear to be experiencing some kind of stagnation or saturation. Cutting fiscal deficits while finding foreign investment to stimulate domestic demand is a tactic employed by a number of governments in order to contain the detrimental effects of recession. Weakening economies offer fewer job opportunities; therefore, governments are often under pressure to tighten up immigration policies to limit the ability of companies to employ foreign candidates in an attempt to secure more jobs opportunities for domestic applicants.
Some of the most popular study destinations in the West are implementing new immigration regulations; hence it is advisable for international students to consult visa information from official government sources as part of their research for the best study option.
Things seem to be quite the opposite in the emerging world where their economies are on the rise. The BRICS countries continue to show record GDP growth, especially when compared with the traditional super economic powers. Noticeable is also the rise of the Association of Southeast Asian Nations (ASEAN) countries, which, with a cumulative population of over 600 million and a combined nominal GDP of US$ 2.1 trillion in 2012, are predicted to grow 5.5% in 2013.
ASEAN countries are committed to integrating their economies by 2015 and create a free economic zone with free movement of labor, finance and trade between its ten member countries. Similar initiatives have been planned in Latin America and in Africa. Some of these countries are increasing access to university education at national level, investing heavily in R&D and are welcoming talented minds from all over the world. Hence, when evaluating their next study move, students of the Millennial Generation should seriously consider the study and work destinations that will offer the best post-graduation career opportunities.
Many will argue that going to university is not only about getting a job. I complete agree. I am a big fan of Maslow’s theory of the ‘hierarchy of needs’. In an ideal world, as advocated by many, education should be a human right to which everyone has equal access, whatever their background. In essence, university should be a ‘physiological’ layer, a basic need. Choosing the right university program should increase a student’s chances of reaching the most motivating layer of ‘self actualization’ in the work force and personal life. However, in reality, the bottom layers of the pyramid must be satisfied first.
The same theory should be applied when choosing the right degree program, university and country in order to unleash one’s full potential. In the short term, be realistic and pragmatic; find the right course in order to secure the ‘physiological’ layer first. Does the university have a good reputation among employers? If you wish to remain in the host-country after graduation, consider factors such as whether the country has favorable post-study work visa conditions for international students. Is the economy of the country vibrant enough to accommodate more graduate job-seekers? If these needs are satisfied, the ‘self actualization’ will follow behind closely.
The QS World University Rankings is particularly relevant to internationally-minded prospective university students because it is the only global ranking that takes into account the opinion of employers, who are asked to indicate the domestic and international universities from which they prefer to recruit. Students should use the rankings to glean information which can help them achieve their pragmatic goals before hopefully reaching the top of the pyramid in the long-term.
Times are changing, and so do the ways universities communicate their activities to the world.
Although traditional channels still matter, Twitter, Facebook and other services are key features in any serious communication strategy. But, how are universities doing in social media? To answer this question –or, properly speaking, to satisfy our own curiosity- we extracted some basic Twitter metrics for the top 10 institutions in the 2013 QS World University Rankings (QSWUR). Here we present the results.
As displayed in the charts below, Harvard University, the second best in the 2013 QSWUR, is showing the way in social media (or, at least, on Twitter). Its main account (@harvard) had 273,101 followers on 27/09/2013, easily the highest amount in this group. Stanford University (@stanford), the 7th best university in the world according to the 2013 QSWUR, is the second best here with roughly half of Harvard’s followers. University of Oxford (@UniofOxford), 6th in the QSWUR, comes third in terms of Twitter popularity with almost 90,400 followers. This is better than University of Cambridge’s (@Cambridge_Uni) 70,525.
It is true, however, that institutions have different sizes and, for this reason, we adjusted these numbers to a “per capita” basis. We took the total number of Twitter followers and then divided it by the sum of faculty staff and students for each institution. Using this figure, Harvard is still the leading university with over 11 followers per capita, while Stanford keeps the second position with 7. On the other hand, Oxford falls to the 7th place, holding less than 4 followers per person. Inversely, Princeton (@princeton) achieves the third best ratio (6.7).
Interestingly, British universities perform lower than most American peers in this group. In fact, the University of Chicago (@uchicago) is the only US institution performing at the bottom of this group with less than 1 follower per capita. This suggests that top universities hailing from the United States are doing a better job in the social media area.
Of course, this is only a superficial approach to the topic and much more research and analysis would be needed in order to reach conclusive results. In the meantime, it would be interesting to know your views: Are universities paying enough attention to social media? Is there any particularly successful case you are aware of? Do you think your institution is following a sound social media strategy?
Important: the figures presented in this article were extracted on 27/09/2013.
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